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Community Breastfeeding Wellness Advocate Training
empowerment. support. advocacy.
Where every dr p matters!!
Are you passionate about supporting new mothers through the journey of childbirth and breastfeeding? Ready to turn your passion into a thriving career? Welcome to our exclusive program tailored specifically for aspiring doulas that want to level up their breastfeeding knowledge's for families!
Breastfeeding is more than a way to feed a baby — it is nourishment, bonding, healing, and community connection. Yet many families struggle to reach their feeding goals because of barriers such as lack of support, misinformation, or systemic inequities. Our Community Breastfeeding Wellness Advocate Training was created to bridge this gap. Designed especially for doulas and aspiring birth workers, this program equips you with the knowledge, skills, and advocacy tools to better support families in their feeding journey.
Join a comprehensive 6-hour Community Breastfeeding Wellness Advocate workshop designed for birth workers and doulas. The workshop blends evidence-based education, cultural wisdom, practical skills, and peer-to-peer learning, giving participants tools to support families in their communities. This training does not have LCERPS attached to it but will follow the IBCLC Detailed Content Outline which satisfied guidelines to gain hours for lactation education.
What You'll Learn
- The physiology of lactation and how milk is made.
- How to recognize feeding cues and normal newborn patterns.
- Practical skills: positioning, latch basics, hand expression, and comfort techniques.
- Peer counseling skills: active listening, encouragement, and referral practices.
- Trauma-informed and inclusive approaches to feeding support.
- Community advocacy: how to build support networks and address systemic barriers.
The Structure: Seeds to Grow
Nourish
You'll receive in-depth education covering a wide range of topics related to breastfeeding including the importance of early initiation, latch and positioning basics, newborn feeding cues and behaviour in the early days, and the Golden Hour.
Support
Through interactive workshops, role-playing exercises, and simulated birth scenarios, you'll gain practical experience in providing physical, emotional, and educational support during the postpartum period. This hands-on training will prepare you to effectively advocate for individuals in hospital settings.
Advocacy
This hands-on training will prepare you to stay in scope of practice by effectively advocating for equitable breastfeeding policies in hospitals and workplaces while providing culturally competent support and trauma informed care.
Why This Training Matters
Families thrive when they feel supported, informed, and connected. By training as a Community Breastfeeding Wellness Advocate, you will:
Gain confidence in guiding families through early feeding challenges.
Learn how to empower families with evidence-based, culturally sensitive care.
Become a trusted community resource while knowing when and how to collaborate with IBCLCs and healthcare providers.
Help create healthier outcomes for parents and babies through compassionate, equitable support.
Meet Your Instructor
Founder of IMPACT Doula Training Certification
Owner of The Milk and Honey Company, LLC & The Future of Lactation, LLC
Jada Metcalf is ROSE Community Transformer, Certified Food, Nutrtion and Health Practictioner, Certified Community Maternal Child Health Worker, Certified Breastfeeding Specialist, Certified Professional Doula and Infant Massage Instructor with over 9 years of experience in birth work beginning with the birth and breastfeeding experience of her own two boys in 2015. Jada has been training Doulas since 2024 using her Mind, Body & Babee doula training method.
Jada has attended home, birth center and hospital births since 2021 beginning during the pandemic supporting a total of 80+ births to date. All of these aspiring doula students have found IMPACT Doula Training to fill a significant role in their doula professional journey while mitigating the Black Maternal & Infant Mortality and Black breastfeeding rates here in Georgia and nationwide. Jada worked as a Certified Breastfeeding Specialist & Doula mentor for Healthy Mothers Healthy Babies of Georgia since 2023 as well with many of them newly trained doulas as well.
Jada Metcalf is a maternal-infant health strategist, doula trainer, and community health innovator dedicated to reshaping how families experience birth and postpartum care. With a background in lactation consulting, infant massage, and high-risk birth support, she combines evidence-based care with culturally rooted traditions from the southern Black perspective.
Through mobile Birth and Lactation Services, doula business training kits, and community education, Jada supports both families and birthworkers—especially women of color—by giving them tools to thrive, not just survive.
Her signature style blends real talk, ritual, and results. Whether she’s training new doulas, providing in-home support, or consulting with institutions, Jada’s work is driven by one core belief: maternal care should be heart led, accessible, sovereign, and deeply human.
Who Is This Training For?
Aspiring and practicing doulas who want to expand their skills.
Community caregivers and birth workers committed to breastfeeding equity.
Those passionate about offering holistic, culturally respectful, and nonjudgmental support to families.
"The maternal-infant health system isn't just broken. You're building new infrastructure, not patching the old one."
Your Impact
When you become a Community Breastfeeding Wellness Advocate, you don’t just gain new skills — you help reshape the culture of infant feeding in your community. You become a bridge between families and resources, ensuring that no parent feels alone in their feeding journey.